Simply Logo Meaning, History, PNG, Brand
The visual identity of a simple logo has a deeper meaning and conveys a message through its design elements. Simply Beverages, famous for its Simply juice and Simply Lemonade, started in Florida in the early 2000s.
Today, it is not known in the United States but all over the world. Let’s start a journey of old to new logo history, meaning, symbol, font, color slogan, facts and story step by step.
Meaning And History
Simply beverage logo design represents freshness, purity and simplicity. The word “Simply” reflects the brand’s high-quality juices and Drinks. Fresh fruit reinforces the natural qualities of their products.
Simply Orange juice was found in the United States in 2001. Simply juice beverages are part of the Coca-Cola company. Coca-Cola owns it to expand its portfolio of noncarbonated drinks, and the 1.5-liter plastic bottle became famous with customers.
2001-2012
Even now, Simply beverages increment sales by 10 percent annually, not only juice making it from all the products. Coca-Cola launched Simply Mixology for mixed drinks, alcoholic and non-alcoholic, while Simply Beverages introduced Simply Lemonade and Limeade in 2006.
The growing brand makes new juice-like flavors each year, such as pineapple, grapefruit, and mango. In 2020, simply introduced plant-based milk called Simply Almond in three flavors. In the beginning, it was sold in U.S. stores like Target and Kroger and in major Canadian stores like Walmart and Safeway.
In 2022, Coca-Cola and Molson Coors introduced a new product, Spiked Lemonade (alcoholic drink), with fruit flavors like strawberry, watermelon, blueberry, and original flavors. It was the third alcohol Coca-Cola brand after Topo Chico and Fresca.
The brand’s first logo was the most eye-catching. It was created to grab attention and be easy to remember. A big orange was placed at the center, and the intent was to take customers’ notice of juice packing.
The simple orange juice company logo has a bright and appealing design with a large rounded orange at the center. Orange with a dimpled surface and green leaf at the top, making it real, fresh and natural ingredients. The word “Simply” is written in bold black, and cursive font, giving the logo a genuine look. Maintaining brand consistency and readability, the word “Juice Company” is drawn in capital letters and arched in a circle, gently following the orange shape.
The overall design shows the brand’s simplicity, quality and freshness, focusing on providing pure juice with no extras. The combination of bright orange and typography makes the logo nice and trustworthy, so people can quickly find it in grocery stores while shopping.
2012-2018
The Simply Beverages logo design from 2012 was simple, modern, and elegant, emphasizing simplicity. The word “Simply” was prominent, black and bold in the logo and created with a cursive font.
This fancy, graceful look shows a premium, high-quality product. The word “Beverage” is placed below the “Simply” using a smaller modern sans-serif font that makes a great contrast above the cursive script.
The black and white logo color scheme makes it timeless and versatile and works well for different packaging and advertising. The overall logo design is minimalist, just with the brand name; no extra elements exist. The brand philosophy is to offer simple, high-quality beverages.
2018 -Today
The logo of the Coca-Cola company owned Simply beverages, with the cursive inscription “Simply” and the lowercase “Beverages” sans serif underlined on the main version. The iconic orange juice is written in the same cursive style, while additional wordmarks were used on narrow color banners.
Logo Design Elements
Font and Colors
A custom cursive typeface was used for the logo of Simply Beverages. The font is similar to Kalisha Script, Tulipn, or Style Script, but elegant lettering counters are significantly modified.
The logo color palette of the Simply beverages is usually traditional, and the preferable color combination is black and white. However, the different products change their shades according to the Simply orange packaging.
Formats
Simply Lemonade and orange logo formats are transparent PNG, SVG, vector, and jpg. These formats are used for different purposes.
Conclusion
Over the history of Simply Beverages, branding and logo have maintained a simple and clean design. Since the brand focuses on fresh and natural ingredients with various flavors. Over the years, the modern sans-serif logo has represented its trustworthiness. Its minimalist style shows its commitment to high-quality, pure beverages.