Five Guys Logo: Meaning, Symbol, PNG History, Evolution, Story, Facts | All Years
The iconic logo is not like a colorful image. Still, original Five Guys logo history from old to new logo, hidden meaning, Color, font, shape, some hidden secrets, Five Guys story and evolution covered in this article. Five Guys is a popular fast-food restaurant in America.
Well known for its tasty dishes like hot dogs, hamburgers, cheeseburgers and many other kinds. The company of the Five Guys was started in the 1980s and its headquarters is in London.
Meaning And History
Five Guys’ simple emblems emphasize brand strength and passion. The red and white colors represent purity, energy, appetite and excitement. There is no hidden meaning.
But its logo reflects the brand’s commitment to clean, fresh, high-quality ingredients for great food. Let’s look at the logo’s old, current History over the years step by step and see what the Five Guys symbol tells and how it became an iconic logo globally.
Evolution
The logo has no longer changed like the McDonald’s Logo. The logo stayed consistent. Over time, to modernize the logo, only minor design adjustments have been made. Its quality design reflects five guys focused on authenticity and reliability.
1986 – 2005
The burger and fries logo consisted of multiple components. This logo is designed with three different levels. The First line of the logo featured the fast food restaurant name.
The inscription was bold uppercase Sans serif font was used to design it. Compared to the first line, this is lightweight and written using font sans serif. Line BURGER AND FRIES is the last with a lightweight handwritten sans serif.
The italic word “Famous” was placed below and centered the “FIVE GUYS.” Two horizontal checker frames were placed above and below the wordmark white and red squared.
2005 – Today
After the Franchise idea five Guys network spread rapidly. The CEO of the company thought about new branding. So, the logo will be redesigned again in 2095. The most significant modification between the two designs is that the lettering is drawn in two lines.
One line with the brand name like “FIVE GUYS” written in bold with geometric sans-serif typeface. Refine the logo, and elements are countered while the color plate remains the same as the previous version. In this banner there is no other element chequered frame used. The central concept of this logo was to attract potential customers.
Logo Design elements
Color
The combination of the Red and White colors shows the visual identity of the Five Guys as more confident, assertive and professional. While they evoke warmth and coziness, they welcome the customers to the restaurant, making them more valuable in the chain.
Font
The first Five Guys burgers and fries logo font is bold capital lettering designed clean geometric sans-serif typeface with contours and straight cuts. The closest font is insignia, Helvetica Black for the top line and handwritten Tekton type for the bottom line are used.
Format
logo formats refer to the different versions to save and use the files. These formats are PNG, TRANSPARENT, SVG, JPG, JPEG, GIF, EPS, AI,
Facts
- Five Guys opened a married couple, Janney and Jerry Murrell, with his four sons, Matt, Jim, Chad, and Ben. Fifth son Murrells was born after two years of “Five Guys.” Now, six guys are involved in this business.
- Did you know that, unlike KFC, Burger King Five Guys does not invest in the advertisement, not only this? Five Guys refused for limited-time offers and brand promotions. While other fast food brands, Mcdonald’s invests around $400 for global advertisement.
- Five Guys doesn’t offer a delivery service. Without restaurants not enjoy their burgers and fries at home.
- Five Guys have a pay gap between the genders. They pay the low to women from the male for the same work.
- Surprisingly, these five guys use only fresh ground beef and peanut oil for their menu.
- Five Guys only provide fresh food; there is nothing frozen. They use coolers and no freezers at five guys’ locations.
- Five Guys do not use timers in their kitchens because they believe good cooks know when the food is done.
- In 2012, the company was famous for the fast-growing fast-food chain in the US, and the growth rate was 32.8% in 2011.
Five Guys Story
Five Guys is a family restaurant specializing in hamburgers and fries. Since 1986, Five Guys has been a favorite in the Washington, DC area of the USA. This famous brand started when Jerry and Janie Murrell, four young brothers, to, “Start a business or go to college.”
They chose business, and the Murrell family opened a small burger business in Arlington, Virginia. Initially, the family served hand-formed burgers with fresh-cut fries in pure peanut oil.
During the 1980s and 1990s Murrell family system was simple but great. They became famous for their fresh, juicy burgers with all the toppings. So they expand their business and open four restaurants with seating.
In 2003, Five Guys offered the franchise opportunities. In just 18 months they quickly sold over 300 new locations. The success of this local restaurant became the international news.
Posted in the magazines like Nation’s Restaurant News and Franchise Times. After 30 years, five guys have opened 1700 locations worldwide and plan to open 1500 in the coming years. Five Guys are well known on social media and have a loyal following.
Conclusion
Five Guys logo is simple and effective, showing the brand’s priority on quality and consistency. Its bold red and white color scheme becomes an iconic symbol pointing to the freshly ordered burger and fries. As Five Guys expands worldwide, its logo continues to be a recognizable symbol of its dedication to its high-quality fast food.